TEGUC - Public Opinion Research Program

The U.S. Embassy in Tegucigalpa, Honduras, seeks a public opinion research firm to conduct a two-phase research program (RFQ 19H08025Q0051). Phase I involves content testing to assess the effectiveness of various messaging themes related to illegal immigration, using both quantitative (2,400-person national survey) and qualitative (15 focus groups) methods. Phase II will measure post-campaign perceptions and effectiveness following a separate Embassy campaign, again using quantitative and qualitative methods (15 focus groups). The final deliverable will be a comprehensive report synthesizing findings and offering actionable recommendations. Critical requirements include nationally representative survey data, stratified by four Honduran regions, and focus groups conducted in high illegal immigration areas. The contractor will suggest the specific survey locations and focus group sites. Submissions must be electronic (MS Word, Excel, or PDF; <30MB), include SF-18, pricing, representations and certifications, and proof of SAM registration, and be submitted to TGUBids@state.gov by September 17, 2025, at 10:00 AM (local time). The award will be based on the lowest price, with potential discussions with firms in the competitive range. The contractor must demonstrate an established business with a permanent address and telephone listing in Honduras; alternative arrangements will be considered.

Notice ID

1230ee81e47744cc95764149abe5c130

Solicitation Number

19H08025Q0051

NAICS Code

541910

Classification Code

R422