National employer marketing and recruitment efforts

The Federal Bureau of Investigation’s Human Resources Division is conducting market research for a non‑personal‑services contract to provide national recruitment‑marketing consulting. The contractor will develop and execute a comprehensive employer‑branding, marketing and recruitment strategy—leveraging traditional, digital, social‑media and paid‑media tactics—to attract and hire Special Agents and professional staff across the agency’s mission areas. Services include creation of original content, campaign planning and real‑time optimization, data‑analytics support (e.g., Google Analytics, SEO/SEM, GEO targeting), and integration with the FBI’s existing recruitment‑marketing KPI dashboard. The effort will require on‑site personnel (some with Top‑Secret clearances) structured as multiple half‑time LCATs, with the Government open to alternative staffing structures, and includes a surge CLIN for scalable campaign support. The contractor must assume unlimited rights to all intellectual property, may be responsible for acquiring platform subscriptions or project‑management licenses, and must submit a capabilities statement (including a cover letter detailing company information, clearance level, subcontracting, cost estimate, contract type and CLIN recommendations). No page, font or size limits are imposed for the RFI response.

Notice ID

36e4f553f2ed4df69e6b7aa2996eaa01

Solicitation Number

15F067-26-PN-MEA03

NAICS Code

N/A

Classification Code

N/A