New Mexico National Guard (NMNG) Advertising Services

The New Mexico Air National Guard (NMANG) and New Mexico Army National Guard (NMARNG) are seeking qualified contractors to design, execute, and manage a comprehensive, multi‑platform recruiting and retention marketing program. The effort will include development of an annual enterprise advertising plan that leverages linear television, theater, streaming, digital display and video, as well as a customized lead‑capture and nurturing solution to generate qualified recruitment leads for the 17‑42‑year‑old target audience across New Mexico and designated market areas. The contractor must assign a Program Manager to oversee lead‑management system development, campaign execution, and recruiter training, and must produce a Marketing Strategy and Execution Guide, GIS‑based market research and analytics, and quarterly marketing plans. Required deliverables include monthly spreadsheets of data, written reports with key findings and recommendations, and online briefings covering KPIs such as audience impressions, demographic and geographic reach, click‑through and conversion rates, and device‑type performance; monthly reports are due by the 5th (data) and 20th (report) of each month, with quarterly updates as well. The contract will run for a twelve‑month base period with up to four additional twelve‑month options, and the Government will furnish relevant recruiting data and other information needed for performance.

Notice ID

4ca7f1b88383489bbb7ab8d76a0842d5

Solicitation Number

W912J326QADVR

NAICS Code

541850

Classification Code

R701