Public Opinion Research Services

This solicitation seeks a contractor to conduct public opinion research services in Mexico, including national and state quantitative studies, and qualitative studies (local and non-local) and in-depth interviews. National quantitative studies require a 2,400-person sample with a 2% margin of error, while state studies require an 800-person sample with a 3.5% margin of error. All studies must utilize random sampling methods based on National Electoral Institute (INE) data, with door-to-door interviews preferred unless otherwise authorized in writing due to emergencies. Qualitative studies involve focus groups with specific target audiences designated by the Embassy, requiring in-person participation and the contractor's provision of transcripts and summaries. In-depth interviews will also be conducted based on Embassy-specified profiles. All services are task-order based, and the contractor must provide a Quality Management Plan within ten business days of award. Critical requirements include the contractor possessing memberships in national and international market and public opinion research associations, fluent Spanish-speaking staff, and the use of the contractor's own trusted personnel for data collection to avoid information leakage. The contractor is responsible for recruitment for all studies and interviews. Deliverables must include data in .SPSS and .XLS formats, along with visually appealing .PDF and .PPT presentations. The contractor must also designate a Project Manager with strong English and Spanish language skills.

Notice ID

a151c6658442499cb9539882ede9d5de

Solicitation Number

19MX5325R0007

NAICS Code

541910

Classification Code

R426