Target Audience Market Research for the U.S. Embassy/Consulate in Ecuador

The U.S. Embassy in Ecuador seeks a contractor to conduct public opinion research in Quito, Guayaquil, and Manta on strategic messaging themes impacting U.S.-Ecuador partnerships. This six-month project requires qualitative research (at least 4 focus groups and 15 interviews per city) and quantitative research (minimum 400 surveys per city), targeting specific subgroups including Millennials, Gen Z, and key influencers (teachers, community leaders, government officials, etc.). The final report, due three weeks after data collection, must include comprehensive data, analysis, and recommendations for strategic communications. The lowest priced technically acceptable proposal will be awarded. Critical requirements include a minimum sample size of 400 surveys per city for quantitative research and at least 4 focus groups and 15 interviews per city for qualitative research, a 95% reliability rate with a ±4.9% margin of error, and submission of a recent market audience survey sample. Proposals must be submitted in English by email to QuitoContracts@state.gov by 4:00 p.m. local time on September 19, 2025, and must be registered in SAM.gov prior to submission. The technical and economic proposals must be submitted separately, with pricing excluded from the technical proposal.

Notice ID

b9a73520b00d4d6f9c9e23c9ddeb0568

Solicitation Number

PR15551249

NAICS Code

541910

Classification Code

R422