Target Audience Market Research for the U.S. Embassy/Consulate in Ecuador

The U.S. Embassy in Ecuador seeks a contractor to conduct public opinion research in Quito, Guayaquil, and Manta on strategic messaging themes impacting U.S.-Ecuador partnerships. This six-month project requires qualitative research (at least 4 focus groups and 15 interviews per city) and quantitative research (minimum 400 surveys per city) targeting specific subgroups including Millennials, Gen Z, and key influencers (teachers, community leaders, government officials, etc.). The final report, due three weeks after data collection, must include comprehensive data, trend analysis, and recommendations for strategic communication. The lowest priced technically acceptable proposal will be awarded. Critical requirements include a minimum sample size of 400 surveys per city for quantitative research and at least 4 focus groups and 15 interviews per city for qualitative research, targeting specific demographic and professional subgroups. Proposals must be submitted electronically in English by September 19, 2025, at 4:00 p.m. local time, and include past performance information and a recent market audience survey example. SAM registration is mandatory prior to submission.

Notice ID

d8bf00920ea546dc9a5db9c7555e540a

Solicitation Number

PR15551249

NAICS Code

541910

Classification Code

R422