National Recruitment Advertising Campaign Services (NRAC)
Posted
Apr 27, 2026
Due Date
May 8, 2026
Location
Laurel, Maryland
Description
https://api.sam.gov/prod/opportunities/v1/noticedesc?noticeid=e9e9f608b7e2427ea64ce2760c3560ed
AI Summary
The United States Secret Service (USSS) seeks proposals (Solicitation No. 70US0926R70093666, Amendment 1) for an Indefinite‑Delivery/Indefinite‑Quantity (IDIQ) contract to develop and execute integrated advertising and nationwide recruiting‑event campaigns that support USSS hiring goals and the National Recruitment Advertising Campaign (NRAC). Offerors must demonstrate a comprehensive technical approach for talent‑acquisition marketing, including target‑audience identification, multi‑media message delivery, measurable impact analysis, and the ability to adapt strategies quickly for any USSS role. Past performance will be evaluated on recency (within five years) and relevance to similar scope, size, and complexity. The contract includes a Quality Control Plan (QCP) and a Post‑Award Conference, both priced in the Excel price proposal. Proposals are to be submitted electronically by email to Contracting Specialist John Akin and Contracting Officer Erik Syfert, with the solicitation number, requirement, and offeror name in the subject line. Factor I (Technical Capability) and Factor II (Past Performance) must be in Microsoft Word (.docx) limited to 12 and 6 single‑sided pages respectively (excluding cover and table of contents); Factor III (Price) must be in Microsoft Excel, including separate worksheets for the QCP, Post‑Award Conference, and a pricing matrix covering all labor categories for the entire ordering period and a sample task order. Files must follow the naming convention “[Offeror Name] [Volume Number] [Volume Title]” and adhere to Times New Roman 10‑point font, 1‑inch margins, and unlocked Excel formulas. Failure to price all labor categories or meet FAR 52.217‑8 requirements may result in elimination. The award will be based on the most advantageous proposal, using confidence‑rating evaluations for non‑price factors and past performance.
Details
- Notice ID
- e9e9f608b7e2427ea64ce2760c3560ed
- Solicitation Number
- 70US0926R70093666
- NAICS Code
- 541810
- Classification Code
- R701
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