VA ARNG Recruiting Marketing Services

The solicitation seeks a small‑business (NAICS 541613, ≤ $19 M) to deliver a full‑service recruiting and retention marketing program for the Virginia Army National Guard (VA ARNG). Required capabilities include assigning a program manager to oversee lead‑management system development, campaign execution, and monthly performance reporting; managing and coordinating all recruiting‑retention marketing initiatives; and producing a data‑driven marketing strategy with tools, training, and targeted lead‑generation tactics. The contractor must also perform two GIS analytic studies (e.g., market‑share, ASVAB/AFQT, missioning, end‑strength, retention, RSID/territory rebalancing, storefront, unit‑location analyses), create a minimum of four high‑resolution custom maps for printing, and provide a general landing page plus up to 150 personalized recruiter landing pages, lead capture/tracking, and a comprehensive media plan supported by market research. Additional requirements are access for all recruiting/retention staff plus one administrative user to a digital asset management system, online training on that system, two‑day in‑person training for 20 government employees annually at the Defense Supply Center Richmond, and rapid delivery (≤ 45 days) of GIS analyses, data spreadsheets, written findings, recommendations, and an online briefing. These elements constitute the core deliverables and unique performance expectations for the award.

Notice ID

eb8e4d4488ef4ee8998406541e703904

Solicitation Number

W912LQ26QA026

NAICS Code

541613

Classification Code

R701